Twitter Updates

    follow me on Twitter

    Thursday, November 26, 2009

    I Now Pronounce You Man and Video Game



    Over the weekend what some say is a very important event in geek fandom took place: a Japanese man married a video game character. The man, going by the online handle "Sal9000" married the character Nene Anegasaki from the video game Love Plus. Many watching the video of the event commented it represented the "end of Japan", and while I think it is a sad expression of one human beings need for companionship, I wouldn't say it's the "end of Japan" and there are certainly other factors to take into consideration when examining the broken down psychology of relationships in Japan.

    First of all, it's not the "end of Japan". Obsessive otaku have existed for at least the past 35 years, and have found slightly disturbing outlets in everything from naked, mid-coitus anime character statues, to full length body-pillows with popular, scantily clad anime characters illustrated on them. In addition, what both Boingboing blogger Lisa Katayama's video erroneously states and the related Kotaku article fail to mention (even though it is plainly stated in a previous Kotaku article) is that although this was a Japanese man, the ceremony took place in Guam at a church that agreed to hold the ceremony. No goverment agency was involved in recognizing this "marriage" as a legal union in any way, particularly not the Japanese government. This is far from a permanent shift in Japanese society. Lisa Katayama goes so far as to suggest that rather than a "real marriage" the Japanese man just wanted to express "he's hooked on this game and that he's really into the character who lives inside of it". On that point I differ, and while I don't believe this is the "end of Japan" I do think it's one more symptom of a confused, stressed-out society.

    The decline in relationships and dating in Japan is a serious issue. The Japanese population is expected to decrease by 30 million over the next 40 years, and 50% of that population will be 65 years old or older. Japanese citizens are having fewer children, and part of the issue is that they are forming relationships more and more rarely. In my opinion, it stems from a culture that emphasizes incredibly exhausting work schedules, the clash of traditional and modern views of relationships, and the culture that surrounds Japan's unique brand of escapist entertainment.

    Ever since Japan's rapid industrialization in the late 1800s Japan has had an incredibly strong work ethic. At that time the government drove the country to "catch up" to the West in an effort to avoid colonization. This effort was effective, and transformed Japan into a colonial power itself at the beginning of the 20th century. In the aftermath of WWII, this same spirit created the "salaryman" culture that saw Japan rise from a post-war country with a ruined infrastructure to a premiere economic power in the 1980s. The salaryman was expected to work 15 hour shifts, move wherever his company needed him most, and by and large sacrifice his family time and leisure for the good of the company and by extension the country. DThe fiuring that time Japanese men may have been willing to accept this grueling lifestyle as they had either seen first-hand or were not far removed from the destruction and poverty of war, and they were buoyed by Japan's fantastic rise to eminence on the world stage. Once the economic bubble burst in the early 90s however, a generation raised in wealth entered the workforce at a time when the country was facing an economic recession some say has never ended. These young men were expected to work the same endlessly tiring schedules as their fathers; expected to step into harsh and thankless roles after leaving a relatively easy childhood. This pressure may have drove them to seek escape from the reality of Japanese business culture.

    Due to Japan's rapid industrialization many tradition aspects of Japanese society have clashed with their foriegn-influenced modern counterparts. Traditional Japanese society practiced arranged marriage. The Western feeling of passionate "true love" was one that was acknowledged but acknowledged as problematic and not a feeling to be indulged. Instead the traditional Japanese ideal of love was very innocent. Like the "first love" during adolescence, this ideal emphasizes shy, tentative expressions of affection as opposed to the passionate outpourings of Western "love" (and by extension was something expected to be shed when the demands of "adulthood" arose). This has remained the ideal for Japanese men, while buoyed by their growing economic power Japanese women have embraced the imported concept of the empowered woman. This is a positive development as traditionally women have had very submissive roles in Japanese society. The conflict lies in that Japanese women have come to expect confident men who have their lives organized, while the driving economic pressure and obsession with innocent, stress-free relationships has left more and more Japanese men checking out of relationships.

    Just as Japan was known worldwide for its economic prowess in the 1980s, Japanese pop culture began a rise to international renown in the mid 1990s. Driving this rise inside Japan were a growing fanbase of "otaku", men in their twenties and beyond with a childlike obsession with video games and anime. Series aimed towards young girls, featuring young female protagonists and innocent "first love" stories, were particularly popular with this demographic. As the animation/video game industry saw this they began to produce products that catered to these desires for innocent, stress-free relationships. One of which is the very videogame, Love Plus, which features Sal9000's "bride". In a society where men are under a large amount of stress to work tirelessly and the major form of escapist entertainment offers them their ideal romantic relationship, many choose to tune out the changing realities of modern relationships in Japan.

    A Japanese man marrying a video game character is by no means the "end of Japan" or even a symptom of the sole cause in the Japanese population decline. There are still men and women who manage to have realistic relationships in Japan, but may decline to start a family because of the pressures of their jobs. However, this event is a symptom of a society in crisis. A society that on its current path is looking at the prospect of extinction.

    Sunday, November 8, 2009

    Assassin's Creed

    Having just gotten into Assassin's Creed on the PC, I am already psyched for the sequel. Nevermind that Ubisoft crafted an amazing game with rich gameplay, a detailed, authentic world, and fascinating story and characters. The marketing blitz for Assassin's Creed 2 has been mindblowing, largely due to a short film series being produced about the game's characters. The films are rendered in digital environments but feature real, quality actors, period costumes, and quite well written dialogue and story. I would watch all of these strung together and put into a movie theater.

    I'm also reminded of my social marketing experience and the idea of using apps to market an upcoming product. Many see the success of games like Mafia Wars on Facebook and Spymaster on Twitter then want to create something as interactive and viral. The idea of simply "skinning" a game like Mafia Wars, turning the mobsters into say vampires and assassinations into feedings, is often brought up. I would play a Mafia Wars skinning of Assassin's Creed to no end. Playing through the first game I already see parallels, like assassinations, rescuing innocents from brutal guards, and completing missions with fellow informants to gain information, parallels that could easily be skinned for Assassin's Creed. This is a game I want to tell my friends about and get them interested in as well, and what better way to direct that desire than through a game app. I know people get tired of the constant spam updates on Facebook from others' games but I think Assassin's Creed holds more weight as an established franchise than something about generic mobsters, vampires, or farm animals.

    Just a thought, Ubisoft.

    Monday, October 26, 2009

    Mind Hole Balls

    Via the Nefariously Magnificent Nicopolitan:



    Nicopolitan: it's gonna blow your mindhole
    Nicopolitan: well, maybe not, but still neat

    redFred: Hehe
    redFred: I will prepare my mindhole
    redFred: Pack it all stuffed with all kinds of cotton balls
    redFred: Don't wanna lose too much

    Nicopolitan: i hear you can get a great deal on mindhole cottonballs at Costco
    redFred: Hmm, but it's gonna be a bitch to carry that huge box home
    redFred: I'd rather just get the individual packs at Rite Aid

    Nicopolitan: individually wrapped mindhole balls
    Nicopolitan: like, the ones you get on the airplane

    redFred: Sealed for your protection
    Nicopolitan: do not open if safety seal has been broken
    redFred: Apply to mindhole only with the advice of a trained professional
    Nicopolitan: consult a physician to ask if mindholeballs are right for you
    redFred: Stop using mindholeballs immediately if you see adverse symptoms such as bleeding, leakage, or grey matter absorption
    Nicopolitan: ok, ok ok ok, now we need a slogan
    redFred: Mind Hole Balls: A Better Life through Balls ?
    Nicopolitan: wow. okay, i just snotted on my keyboard
    redFred: Hahaha
    Nicopolitan: there is no way i'm not Photoshopping a logo for this

    Sunday, October 18, 2009

    Portrait: Koban

    From Japan

    Koban, or police boxes, are small neighborhood outposts for the Japanese police. They're often only one or two rooms, and house two to ten police officers. Koban are good meeting places as they're often close to major stations and well marked on area maps. Many are built with a cute facade, like this owl-shaped koban in Chiba city.

    Thursday, October 15, 2009

    Oktoberfest

    Here are photos of the Yokohama Oktoberfest 2009. Giant mugs of beer, sausage and pretzels, and polka bands. I'm half sorry I didn't get a photo of the guy emptying the entirety of his digested Oktoberfest meal on the ground next to our table. By far the highlight was the Japanese crowd getting all riled up and dancing to the polka music after getting some liquid courage in them.






    Wednesday, October 7, 2009

    GMT +9

    It's been a while since I've made a post on life in Japan.

    The weather has been incredibly strange lately. It was nice and pleasantly cool all the way up through the end of September. Long-sleeved shirt weather, but nothing heavier. Then we've had a week and a half of rain and wind with a huge typhoon coming in, and the temperature has plummeted. I was walking to work in just my suit one day and the next I had to take a sweater and jacket. Today the typhoon winds are so strong they've closed down most of the train lines.

    This week and a half I've also been working non-stop. I decided to work overtime this weekend and so I've been going, going, going since last Sunday. It made me a little sick at the end of last week but with some good medication I've pulled through.

    This coming weekend is the Yokohama Oktoberfest and I'm planning to go again this year. They really spare no expense in making it authentic, even hiring a real German polka band to play music under the big dining hall tent. There are all kinds of great German beer, good stouts and weizens, and all the sausages you could possibly eat. It's usually packed which is fun because the festival atmosphere spreads throughout the crowd.

    Tuesday, September 29, 2009

    Fans

    A new study says 99% of US Online Retailers are planning to have Facebook Fan Pages, and 91% are planning to have Twitter accounts. Theoretically this is to both build a fan base and keep in touch with their customers about upcoming products and sales.

    I've always seen the attempt to build "fans" around a retail outlet rather disingenuous. Consumers generally shop at one retailer or another because of low prices and convenience. I imagine there is generally no one who are actual fans of retailers, outside of Sharper Image/Brookstone gadget enthusiasts. I'm sure this massive move to online representation will separate retailers along those two lines: those who see this as a real opportunity to give their customers the information they need, and those who use this to attempt building an imaginary retailer fan base.