Google has been on another round of purchases lately. They've snapped up the popular identity verification service reCAPTCHA, and there are rumors that they're looking to acquire the Brightcove video service as well.
Both are interesting moves. Google's reason for their acquisition of reCAPTCHA was not neccessarily as a security service, but apparently the software uses advanced scanning to take those words from old newspapers and books and make them readable to the services' computers. This is an effort to increase the viability of their Google Books project. Acquiring Brightcove is an interesting parallel to their acquisition of YouTube in 2006. The video service is popular among major news sites and this could shore up Google's dominance of online video.
There's a lot of promise here for these companies to expand their business. Google's proven record of acquiring companies and letting them continue to do what they do best has paid off. I'm excited to see these services helping Google's own projects as well.
Showing posts with label bing. Show all posts
Showing posts with label bing. Show all posts
Wednesday, September 16, 2009
Wednesday, July 29, 2009
MicroHoo!
Microsoft and Yahoo have officially joined forces to work as a single search engine to challenge Google. Yahoo will now use Microsoft's bing search for all of its sites.
Many news outlets are calling this a huge game changer and a bold move by Microsoft to disrupt Google's success. While I am surprised at Microsoft's recent changes in their company attitude, the coming Microsoft stores and PC commercials challenging Apple, I just don't see this as a real threat to Google.
Google hasn't gotten to the top of the hill and just rested, they're constantly innovating and producing amazing new services. With years of that innovation, all of which has been free to the public, they've built an immense, loyal following. Ultimately people will use the superior product and bing has incorporated some interesting features, such as their in-search video, but at best I think this will simply be a challenge to Google to innovate at a faster pace. They'll need to produce either similar features or better, and given Google's track record I can't see them letting us down.
Many news outlets are calling this a huge game changer and a bold move by Microsoft to disrupt Google's success. While I am surprised at Microsoft's recent changes in their company attitude, the coming Microsoft stores and PC commercials challenging Apple, I just don't see this as a real threat to Google.
Google hasn't gotten to the top of the hill and just rested, they're constantly innovating and producing amazing new services. With years of that innovation, all of which has been free to the public, they've built an immense, loyal following. Ultimately people will use the superior product and bing has incorporated some interesting features, such as their in-search video, but at best I think this will simply be a challenge to Google to innovate at a faster pace. They'll need to produce either similar features or better, and given Google's track record I can't see them letting us down.
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