I'm sure you're aware of the ongoing battle between Google and the Chinese government over its decision to switch to uncensored search. It's important to also keep in mind this battle was started by Chinese-government-sponsored web attacks on Google.
We're also all aware that China is on the rise to become the next world dominating power. Economically they've managed to recapture momentum after the global crash, even if they did it at the expense of other countries' economies by fixing their currency. They've committed themselves to putting their citizens second and profits first, and they continue to deny their citizens a voice of any kind in the determination of their destiny. China may have changed their image economically but they remain a totalitarian power exercising complete political control over their citizens.
There are a number of US companies who overlook China's government and are moving their operations wholesale to the Communist country. The vast majority of US companies have exploited the country's cheap labor over the past twenty years. And yes, it's worth pointing out that Google did enter mainland China censored for five years before pulling out this spring. Their posturing may just be putting a good face on a strategic pull-out.
Even if that's the case, it's the message of this that should be considered. This move won't make Google any money, they'll definitely lose out on a huge and growing market, and there are plenty of other companies that are willing to step over the trampeled rights of the Chinese people to make a few bucks. It does send a message to the Chinese government that not everyone cares more about dollars than freedom. It shows that political censorship coupled with anything goes economic exploitation won't get you the whole way.
I say bravo, Google. Whatever the motivations that began this, you've decided to take a stand on your principles. That's something the people within China don't have the power to do, and the companies outside of China have no interest in.