Having just gotten into Assassin's Creed on the PC, I am already psyched for the sequel. Nevermind that Ubisoft crafted an amazing game with rich gameplay, a detailed, authentic world, and fascinating story and characters. The marketing blitz for Assassin's Creed 2 has been mindblowing, largely due to a short film series being produced about the game's characters. The films are rendered in digital environments but feature real, quality actors, period costumes, and quite well written dialogue and story. I would watch all of these strung together and put into a movie theater.
I'm also reminded of my social marketing experience and the idea of using apps to market an upcoming product. Many see the success of games like Mafia Wars on Facebook and Spymaster on Twitter then want to create something as interactive and viral. The idea of simply "skinning" a game like Mafia Wars, turning the mobsters into say vampires and assassinations into feedings, is often brought up. I would play a Mafia Wars skinning of Assassin's Creed to no end. Playing through the first game I already see parallels, like assassinations, rescuing innocents from brutal guards, and completing missions with fellow informants to gain information, parallels that could easily be skinned for Assassin's Creed. This is a game I want to tell my friends about and get them interested in as well, and what better way to direct that desire than through a game app. I know people get tired of the constant spam updates on Facebook from others' games but I think Assassin's Creed holds more weight as an established franchise than something about generic mobsters, vampires, or farm animals.
Just a thought, Ubisoft.